I've always been drawn to building things, and I've accumulated over 22 years of experience, mainly in Digital Marketing, Media, e-commerce, and SaaS products. My background is quite diverse, covering Product Strategy, Project Management, Digital Marketing, SEO, Advertising, User Research, A/B Testing, Art Direction, and User Experience Design. This mix of skills enables me to be a well-rounded leader in both managing people and products.

I'm constantly on the lookout for new ways to educate myself and incorporate the latest business, design, and technology practices for success.

I truly enjoy collaborating directly with senior leadership, stakeholders, software developers, and end-users. Whether I'm in the role of a designer, product manager, or product lead, I thrive in rapidly defining strategies and then executing them. I'm equally comfortable working in smaller agile teams, where I focus on user testing and crafting aesthetically pleasing, data-driven design solutions.

My experience encompasses a range of exciting projects, including work with a Fortune 50 company, a Fortune 120 company, and a Top 500 e-Retailer. Additionally, I've taken on various roles beyond UX, such as Project Manager, UX Consultant, and co-founding a startup. I revel in being part of every aspect of product development, from launching new brands to fine-tuning existing projects. I firmly believe that meticulous design and refinement can elevate any product or service into a truly remarkable experience.