In every team environment I've worked in, there have been slight variations in the design, development, and delivery process. I've gleaned valuable insights from each experience, shaping my own ideas about crucial areas where design thinking can contribute to the success of a product.

Listening, Observing & Understanding

This initial stage assists the design team in developing empathy for our users. Life experiences often lead to assumptions, which we rely on to interpret and understand the world. It's essential to closely examine the actual users who will interact with our work. By comprehending their backgrounds and aligning their observed assumptions and expectations with our future problem statements and experiences, we can potentially save significant time and avoid unnecessary revisions.

Requirements & Constraints Gathering

Stakeholder Interviews

Field Study

Surveying 

Define the Problem

It's time to define the problem you'll tackle, a crucial step largely shaped during the initial stage when you gather information from your data and stakeholders. These insights, combined with research, begin to mold our problem statement. Simultaneously, it's an ideal moment for the design team to outline the current or desired customer journey. Additionally, an experience map, a valuable UX tool, can vividly depict the emotions and actions users experience when interacting with your potential solutions. These findings from this stage can provide our product team with the foundation to start building a mental model of potential solutions, challenges, and opportunities.

Problem Statement 

Project Charter

Research

Ideation

The Ideation stage takes everything we've gleaned from our Problem Statement and Strategy, distilling potential solutions into actionable ideas. During this phase, the team leverages its diverse backgrounds and experiences to collectively present ideas aligned with the problem statement. The ideation team ideally includes Designers, Test Users, Engineers, Product Leaders, or other Business Stakeholders. As our ideas and solutions take shape, we uncover both evident and less obvious gaps, addressing them as needed. In successful ideation sessions, I've commonly employed tools such as Sketching, Storyboards, and UX workflow. While ideation doesn't require much time, it's most effective when done before the prototyping process. Completing an ideation session should yield multiple solutions that we can subsequently test through prototyping.

Prototyping

UX prototyping is the thrilling phase where us designers have the opportunity to validate the team's solutions. In this stage, we can quickly build various workflows and ideas on a smaller scale, subjecting them to testing with real users. This process allows us to measure results and provide valuable insights about any specific problem areas, omitted steps, untapped opportunities, and potential efficiencies.

The significant advantage of prototyping lies in the substantial cost and time savings it offers by avoiding the development of a flawed solution. This stage can be iterative, cycling through until the product is deemed ready for development.

Information Architecture

Flows and Wireframes

Prototypes Development

Freelance UX Prototype

Personal Project Empowerpoints

Empowerpoints Mobile User

UX for Hiring ee Professionals

Implementation

A comprehensive and collaborative handover process between designers and developers is essential for a successful project. Designers should maintain an ongoing connection with developers as they build the product to ensure that the design is being accurately interpreted and implemented according to the original intent.

Once the product or feature is complete, user testing becomes crucial to assess whether adjustments are necessary for the next iteration of the MVP. This phase may also reveal quick bug fixes or usability issues that need attention. It's pivotal for both the design and development teams to collaborate in addressing the feedback gathered from testing and prioritize any potential alterations.

UI/CSS Design Documentation

Interaction/Motion Design

Development Interactions

Test & Meassure

Testing and measurement are pivotal in this context. Through continuous testing and measuring of user interactions and behaviors, you can acquire invaluable insights into what works best for users. This approach is in harmony with your proactive commitment to staying ahead of the technology curve. It enables you to adapt and optimize your services, encompassing tasks like fine-tuning website profiles, refining SEO strategies, and enhancing branding efforts. Ultimately, this dedication to testing and measurement empowers you to provide customized and efficient solutions, enhancing not only the realtor's experience but also propelling business growth in the constantly evolving industry.

Analytics

Reporting

Feedback